Business Studies / Past papers

CAIE 7115 Business Studies Paper 2 — May/June 2023 Question Paper

The real May/June 2023 Paper 2 (Case Study) question paper for CAIE 7115 Business Studies (7115_s23_qp_22).

8 questions, 80 marks total.

Ask CIEMate to help you answer these questions.

1. Question 1a8 marks

   Explain four characteristics needed for an entrepreneur to be successful.

2. Question 1b12 marks

   Consider the advantages and disadvantages of starting up ET as either an unincorporated business or as a limited company. Which should Zane and Zaara choose? Justify your answer.

3. Question 2a8 marks

   Explain one business objective for ET and one other objective that a social enterprise like Daycare might have.

4. Question 2b12 marks

   Using Appendix 2 and other information, consider the two options for the first performance at the theatre. Which is the best option for Zaara to choose? Justify your answer using suitable calculations.

5. Question 3a8 marks

   Explain four reasons why it is important that Zane prepares a cash-flow forecast before starting ET.

6. Question 3b12 marks

   Consider the following three roles of marketing for ET. Which role will be the most important for ET to be successful? Justify your answer. • Identifying customer needs • Satisfying customer needs • Maintaining customer loyalty

7. Question 4a8 marks

   Explain two leadership styles that Zane and Zaara could use when managing ET's employees.

8. Question 4b12 marks

   Consider the following three ethical issues for the theatre. Which ethical issue is likely to have the biggest effect on ET? Justify your answer. • Paying fair wages to employees • Only buying costumes produced in the local community • Purchasing all refreshments from suppliers that do not pollute the environment