Business Studies / Past papers

CAIE 7115 Business Studies Paper 2 — May/June 2024 Question Paper

The real May/June 2024 Paper 2 (Case Study) question paper for CAIE 7115 Business Studies (7115_s24_qp_22).

8 questions, 80 marks total.

Ask CIEMate to help you answer these questions.

1. Question 1a8 marks

   Explain two reasons why setting business objectives is important to JJ.

2. Question 1b12 marks

   Using Appendix 1 and other information, consider the two new products JJ could produce. Which product should JJ choose? Justify your answer using break-even calculations. • Product A • Product B

3. Question 2a8 marks

   Explain two benefits and two limitations for JJ of employing part-time workers in its factory.

4. Question 2b12 marks

   Consider the advantages and disadvantages of the following three ways JJ could promote its new product in country X. Which way should JJ use? Justify your answer. • Advertising in fashion magazines • Handing out leaflets in Main City • Point-of-sale displays in shops

5. Question 3a8 marks

   Explain four reasons why profit is important to a business.

6. Question 3b12 marks

   Consider the opportunities and threats of ecommerce for JJ. Which is likely to have the most effect on JJ? Justify your answer.

7. Question 4a8 marks

   Using Appendix 2 and other information, explain two ways JJ may be affected by the forecast increase in unemployment in country X.

8. Question 4b12 marks

   Using Appendix 3 and other information, consider the following two environmental issues when JJ manufactures its products. Which issue should JJ choose to solve first? Justify your answer. • Using coal for fuel in its factory • Buying from suppliers that damage the environment