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Business Studies Past papers

CAIE 7115 Business Studies Paper 2 — October/November 2023 Question Paper

The real October/November 2023 Paper 2 (Case Study) question paper for CAIE 7115 Business Studies (7115_w23_qp_22).

8 questions, 80 marks total.

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  1. Question 1a8 marks

    Explain two advantages of using specialisation when producing SSE's products.

  2. Question 1b12 marks

    Consider the advantages and disadvantages of the following two methods of market research SSE could use when entering new markets in other countries. Which method of market research should SSE use? Justify your answer. • Primary market research • Secondary market research

  3. Question 2a8 marks

    Explain four factors a business should consider when choosing which source of finance to use for expansion.

  4. Question 2b12 marks

    Consider the advantages and disadvantages of the following two options for SSE to distribute its products in the new markets in other countries. Which option should SSE choose? Justify your answer. • Sell direct to customers using SSE's website • Sell to large sports retailers in other countries

  5. Question 3a8 marks

    Explain one advantage and one disadvantage to SSE of using internal recruitment for its new managers.

  6. Question 3b12 marks

    Consider how the following three barriers could make communication less effective between SSE's head office in country Z and its new factories in other countries. Which barrier would be the easiest to overcome? Justify your choice. • Problem with the medium used • Problem with the sender • Problem with the receiver

  7. Question 4a8 marks

    Explain four ways the break-even chart in Appendix 3 might be helpful to SSE.

  8. Question 4b12 marks

    Consider how each of the following three changes may affect SSE. Which change is likely to have the greatest effect on SSE's profit? Justify your answer. • A depreciation in the currency of country Z • An import tariff introduced on sports helmets imported into country Z • Quotas introduced on sports helmets in countries where SSE sells its products

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